Raising standards in online research
Robert I Tomei Global Head, TNS 6th Dimension Access Panels & Chair, Online Research Quality Council
Over the last decade, online market research has gone from a standing start to account for more than 40% of all survey-related work in the US. But while the medium offers the potential for newer, faster and cheaper ways to collect findings, a lack of industry standards and poor practices are undermining its credibility.
The rapid growth of online research panels, driven by clients’ demands for...