Raising standards in online research

Concerns about online research, which accounts for more than 40 per cent of all survey-related work in the US, continue to overshadow the global market research sector estimated to be worth $25bn in 2006.

Raising standards in online research

Robert I Tomei Global Head, TNS 6th Dimension Access Panels & Chair, Online Research Quality Council

Over the last decade, online market research has gone from a standing start to account for more than 40% of all survey-related work in the US. But while the medium offers the potential for newer, faster and cheaper ways to collect findings, a lack of industry standards and poor practices are undermining its credibility.

The rapid growth of online research panels, driven by clients’ demands for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands