I pay, you pay, someone else pays

The advertising model has traditionally been based on giving people content which they pay for with their time and attention.

I pay, you pay, someone else pays

Joe Mandese

As we wrap up 2007, is it just me, or doesn't it feel a little like year-end 1999? Internet-based media companies are once again the darling of both Wall Street and Madison Avenue. The big ad agencies are once again scrambling to restructure, acquire and integrate interactive services. Some names have changed, but big players once again threaten to marginalise and disintermediate traditional advertising agencies. And gurus are once again sermonising about the new economics of media.

The latest sermon comes from Chris Anderson, the editor of Wiredmagazine and...

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