A pint of lager and panel membership: measurement of out-of-home TV viewing
Leo MalagoniSkyMedia, BSkyB, United Kingdom
Anne BarnsdaleMediaminds, Ipsos MORI, United Kingdom
BACKGROUND AND INTRODUCTION
BSkyB is the leading subscription TV provider in the UK. As well as providing in-home services, BSkyB provide sports programming for out-of-home viewing via a dedicated channel which carries advertising. While dominant in this market, it is an increasingly competitive environment, in particular from a relatively new entrant to the TV market in Great Britain, Setanta sports, a TV content provider who have recently secured Premiership football rights in Great Britain. In...