The superiority of panel research: a fast-food choice modelling case study

Brian Fine, Con Menictas and Edward Wei

This paper, by Brian Fine, Con Menictas and Edward Wei, AMR Interactive Australia presents a nationwide price optimisation study for a fast-food company's menu in the country.

The superiority of panel research: a fast food choice modeling case study using online panel research

Brian FineAMR Interactive and University of Technology, Sydney (UTS), Australia

Con Menictas and Edward WeiAMR Interactive, Australia

INTRODUCTION

Clients demand validity from researchers! We are seeing a global initiative to ensure that quality standards are developed for online research. The ARF has launched an Online Research Quality Control Council and there is an ISO initiative in this area, with support and involvement internationally.

At a specific level, this paper provides focus on online panels on matters of geographic reach, experimental...

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