Agency: Round Table Advertising |
Wonder Bread – Wonder +
Bronze: Packaged Goods FoodBronze: Best Launch
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): Jan 2006–Jun 2007 (68 weeks post launch)Start of Advertising/Communication Effort: w/o Jan 9, 2006Base Period for Comparison: Aug 2004–Dec 2005 (68 weeks pre launch)
This is a case about the dramatic evolution of Wonder bread in Canada and demonstrates the continued strength of a powerful idea. The case won a Silver in 'Off to a Good Start' in 2006, based on results for January 2006 to June 2006. Since that time, Wonder + has...