Ties that bind

Lynn Russo Whylly

The U.S. market is becoming increasingly multicultural, and as affluence grows among minority groups, more and more companies are interested in building their market share among these communities.

Ties that bind

Lynn Russo Whylly

A recent study by Diversity Affluence, a marketing and business development consultancy in Hamburg, N.J., found that affluent ethnic consumers wield $110 million in purchasing power. As a greater number of minorities become affluent, multicultural markets throughout the U.S. are expected to grow in economic muscle. “Today, we're in Multicultural 2.0,” says Larry Moskowitz, vice president of integrated marketing and business development at New York–based Global Advertising Strategies. “Minorities are the majority in one-third of the most populous counties and the top 10 [designated market areas] in America. If you're still wondering whether or...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands