Diabetes UK – Measure Up
Agency name: Event Marketing Solutions (EMS) Client name: Diabetes UK Category: Cause or Charity/Non-profit Marketing Country: UK
BACKGROUND
Diabetes is serious and, if left untreated, can lead to blindness, kidney failure, heart disease and life threatening complications.
Diabetes UK's Measure-Up campaign aimed to increase awareness among people who may have diabetes but don't know it.
The campaign followed research by IpsosMORI, which indicated that only one in five people who were at risk had an awareness of being at risk.
The UK Prospective Diabetes Study (UKPDS) showed 50% of people...