Work versus life? Changing attitudes towards work around the globe

This paper examines what drives employee engagement and work-life happiness across the globe. Differences and similarities are explored between countries, and how this indicator of societal trends interacts with wider social values, macro economic conditions and corporate expectations.

Work versus life?: changing attitudes towards work around the globe

Charlotte CornishFDS International, United Kingdom

Fabián EchegarayMarket Analysis, Brazil

David DonnellyInstinct and Reason, Australia

PREFACE

The aim of this paper is to examine what drives employee engagement and worklife happiness across the globe. What differences and similarities do we find between countries and how does this indicator of societal trends interact with wider social values, macro economic conditions and corporate expectations? Taking the findings we elaborate on how homogeneous or heterogeneous global corporate employee policies need to be to achieve success. The data source for this paper...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands