Lynx - A game for adults

This campaign for Lynx deodorant sought to lift the brand above the teenage market and make it relevant to older men (aged 18-24).
Agency: BBHAuthor: Jonathan Bottomley

Lynx – A game for adults

Jonathan Bottomley

For older guys, seduction is a game that is always afoot, played complicity between guys and girls with equal skills. You can pull anytime, anyplace. You just need to make sure you are ready. Are you ready?

INTRODUCTION

Great, I hear you sigh, a paper from Lynx. Why are they bothering?! The clever thinking was done on this 10 years ago. It's The Lynx Effect! We all know that story and it's damn successful.

Well, some of that is true. Lynx is a very...

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