Transport for London - Filling London’s empty bus seats by giving everyone in London another car

Verra Budimlija

This paper describes a campaign for Transport for London (TfL) to persuade car drivers to make more journeys by bus.
Agency: M&C SaatchiAuthor: Verra Budimlija

Transport for London – Filling London's empty bus seats by giving everyone in London another car

Verra Budimlija

This paper explains how planning helped develop advertising that challenges the behaviour of entrenched car drivers. And how, in so doing, it also helped to create something of a minor phenomenon.

INTRODUCTION

Ever taken the bus in the middle of a weekday afternoon, or on Saturday or Sunday? If you have, you will know that it's very easy to find a seat. Here lies the problem. There are always lots of empty seats on...

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