Agency: Wieden & Kennedy | Author: Stuart Smith |
Hate doesn't always suck ass
Stuart Smith
Is hate so bad? What if it made us mad enough to change something? Isn't that positive hate? This piece of thinking not only inspired the creative work for the Honda Diesel campaign, the thinking was part of the creativity of the creative work.
T-SHIRT WISDOM
In America a couple of weeks ago, I saw this t-shirt (it helps if you read it in an American accent):
ROUGHLY TRANSLATED
That t-shirt was of the opinion that hate isn't a terribly nice thing.
And it...