Agency: Taxi |
Molson – True Canadian Taste
Winner: Off to Good Start - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): Mid-October 2005 to Mid-April 2006
Start of Advertising/Communication Effort: October 2005
Base Period for Comparison: Historical Trends
Canadians have always secretly suspected that they brew the best beer in the world. The case you're about to read outlines a more provable Canadian beer achievement of equally global note. While big beer brands are suffering around the world at the hands of value brands and prestige imports, Molson Canadian is growing again after 5 years of share and volume declines.
We'll map...