Agency: JWT |
Trident – Splash
Winner: Best Launch - Bronze
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): June 2005–June 2006
Start of Advertising/Communication Effort: August 1, 2005
Base Period for Comparison: N/a (new product launch)
Just when you thought there never was going to be an appropriate occasion to wear a tight Speedo, think again!
Trident Splash is the first pellet gum to contain a delicious liquid in the centre. It's a whole new taste experience – first a hit of flavour from the splash in the center; then a complementary flavour from the gum itself.
Splash launched in June 2005. The...