Agency: Taxi |
MINI – On the right road
Winner: Sustained Success - Silver
EXECUTIVE SUMMARY
Business Results Period (Consecutive Months): 2002–2006
Start of Advertising/Communication Effort: February 2002
Base Period for Comparison: Year Ago
Four years after its launch MINI has one of the most distinct and potent brand images in the Canadian automotive market.
It was a daunting task to live up to the legacy of the original Mini – voted one of the top two automobiles of the 20th century. But a solid strategic foundation, and creative that never wears a seat belt, has put MINI in the same ring as...