Holiday Inn - The Long Good Night

Holiday Inn is a brand that draws its image from the simpler times when families loaded up the Chevy wagon and took summer vacations on the road.
Agency: john st.

Holiday Inn – The Long Good Night

Winner: Events, Seasonal & Short Term - Silver

EXECUTIVE SUMMARY

Business Results Period (Consecutive Months): September 1-December 31, 2005

Start of Advertising/Communication Effort: September 1, 2005

Base Period for Comparison: Historical data

Holiday Inn is an iconic brand that draws its image from the simpler times when families loaded up the Chevy wagon and took summer vacations on the road. However, with the family leisure travel stagnating, Holiday Inn needed to get a greater share of the business travel market.

The problem, of course, was that Holiday Inn's strength in “family”...

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