Five myths about television advertising

Tess Alps and David Brennan

In this article, Tess Alps and David Brennan, of Thinkbox, discuss five prominent myths about television advertising and argue, based on extensive research, that they are wrong.

Five myths about television advertising

Tess Alps & David BrennanThinkbox

In the process of examining all of the research available, we have been able to demonstrate that many of the most widely held myths about commercial television are simply wrong. As a result there seems to have been a noticeable drop in the doom-laden headlines and sense of mild despair. Here are five of the most prominent myths.

MYTH 1: COMMERCIAL TV IS IN TERMINAL DECLINE

Contrary to what the doom-mongers have been saying, we can see that broadcast viewing figures have remained at exactly the same...

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