What they didn't teach me at Business School
Raoul PinnellShell Brands International AG
I've spent a lifetime in marketing creating new products, briefing new campaigns, starting new companies. I've worked in different sectors: fast-moving consumer goods, financial services and oil among others. And with world-class brands: Heinz, Nestlé, Prudential, NatWest and Shell – where latterly I was Chairman of Shell Brands International AG.
I have learnt much, made mistakes and enjoyed success. As a marketer, I have always tried to take the 'customer point of view', believed in the 'power of research data' and the value of 'impactful communications'....