NIVEA Body – Good-bye Cellulite

In recent years, anti-cellulite products have become the market driver for the whole body care segment, with L'Oréal acting as the innovative European pacemaker, and Dove also taking an increasingly prominent role.
  

NIVEA Body – Good-bye Cellulite

Client Name: Beiersdorf AGAgency Name: TBWA\GermanyBrand Name: NIVEA Body Good-bye CelluliteCampaign Title: Good-bye CelluliteCategory: FMCG – Cosmetics & Toiletries: Beauty aids & cosmetics

SUMMARY

In recent years, anti-cellulite products have become the market driver for the whole body care segment, and by the end of 2005, the market was already overcrowded.

L'Oréal acted as the innovative European pacemaker and, with the introduction of 'Perfect Slim', became number one in the total body care market in France and Portugal. At the opposite end of the...

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