Dove Deodorant – Tulip

The European deodorant market was becoming increasingly crowded, and Dove was seeking to differentiate its own brand by associating itself with positive skincare credentials, based on its unique offering of a one-quarter moisturising cream.
  

Dove Deodorant – Tulip

Campaign Title: Dove Deodorant – Tulip campaignAgency Name: Ogilvy Advertising, LondonClient Name: UnileverBrand Name: DoveCategory: Brand Re-vitalistation

SUMMARY

The armpit is not the most glamorous of places ... or so you might think. In 2006, Dove Deodorant set its sights on changing and 'owning' people's perceptions of their armpits – from the dark, hidden armpit to the smooth, beautiful underarm.

In 2005, the European deodorant market was becomingly increasingly crowded. The challenge for Dove was to establish itself as the deodorant brand most associated with...

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