Lamisil – Free your feet, free yourself
Campaign Title: Free your feet, free yourselfAgency Name: Grey Worldwide DüsseldorfClient Name: Novartis Consumer Health S.A.Brand Name: LamisilCategory: Brand Activation/360° Integration
SUMMARY
Lamisil Cream was launched in 2000 as an over-the-counter treatment for athlete's foot. By 2004, the brand was market leader across Europe. However, it was only the number two brand in the key markets of Germany and the UK.
Moreover, the market for athlete's foot treatments had stagnated across Europe. Consumers tended to perceive all athlete's foot products the same,...