Microsoft Xbox 360 – Gears of War

Gears of War - an action-shooter computer game based upon the anti-hero figure of Marcus Fenix - was launched globally in November 2006 on Microsoft's Xbox 360.
  

Microsoft Xbox 360 – Gears of War

Campaign Title: Gears of WarClient Name: Xbox 360Agency Name: McCann World Group London & San FranciscoBrand Name: Gears of WarCategory: Leisure & Entertainment

CAMPAIGN BACKGROUND & SUMMARY

Gears of War is an action-shooter game which launched globally on 17 November 2006. Anti-hero Marcus Fenix (see Figure 1), leads a ragtag fireteam in the last stand of human survival against an enemy, the Locust Horde, who appear from the bowels of the planet Sera on Emergence Day.

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