Microsoft Xbox 360 – Gears of War
Campaign Title: Gears of WarClient Name: Xbox 360Agency Name: McCann World Group London & San FranciscoBrand Name: Gears of WarCategory: Leisure & Entertainment
CAMPAIGN BACKGROUND & SUMMARY
Gears of War is an action-shooter game which launched globally on 17 November 2006. Anti-hero Marcus Fenix (see Figure 1), leads a ragtag fireteam in the last stand of human survival against an enemy, the Locust Horde, who appear from the bowels of the planet Sera on Emergence Day.
Given the business...