How to use PR effectively
Joseph Clift and Roderick WhiteWarc
Go to: Executive summary
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Go to: Essentials
Go to: Reminder checklist
Go to: Leading case studies
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Executive summary
Public Relations (PR) refers to actions undertaken by an individual or group to promote positive word-of-mouth about themselves. In the business world, PR is a crucial tool for corporate reputation management, whether it is used to defend a company against an internal or external crisis, or to build positive buzz about the firm's products or services. In marketing terms, it...