Where is TV, and TV advertising, headed?

In this introduction to Admap's special feature on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise.

Where is TV, and TV advertising, headed?

Roderick White

In this introduction to Admap’s report on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He discusses cost pressures, changing production values, consumer expectations and the role of interactivity and iPTV.

Other articles featured in this Admap July/August 2007 report on television:

  • The future of TV  
Tess Alps
  • ‘TV advertising is dead.’ Really?  
Olivia Johnson
  • The end of advertising as we know...

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