Where is TV, and TV advertising, headed?
Roderick White
In this introduction to Admap’s report on television, Roderick White reviews the current state of the medium, and finds that it remains remarkably robust despite predictions of its demise. He discusses cost pressures, changing production values, consumer expectations and the role of interactivity and iPTV.
Other articles featured in this Admap July/August 2007 report on television:
| Tess Alps |
| Olivia Johnson |
|