Agency: Manning Gottlieb OMD | Authors: Andrew Mortimer, David Bratt and Wanda Gregorek |
Police Community Support Officers – Plastic policemen? How ad-funded programming helped change perceptions of Police Community Support Officers
PLASTIC POLICEMEN
The Home Office recruitment campaign for Police Community Support Officers (PCSOs) faced some difficult challenges. The role of the PCSO had been derided in some sections of the media as 'plastic policemen' and, at the time of the campaign, the public were simply not seeing them in enough numbers to understand the benefits that they brought to the community.
This paper shows how, in the context...