Hastings Hotels Group - Battle of Hastings 2005–06: how email marketing overcame heightened competition to generated increased room occupancy and return on advertising investment for Hastings Hotels

Sinead Owens

This case study details the 2005-06 tactical email marketing campaign for Hastings Hotels (Northern Ireland), aimed at increasing turnover at a time of heightening competition, and when most of the budget was devoted to a rebranding process.
Agency: A V Browne Advertising Authors: Sinead Owens

Hastings Hotels Group – Battle of Hastings 2005–06: how email marketing overcame heightened competition to generated increased room occupancy and return on advertising investment for Hastings Hotels

This case study sets out to prove how the Hastings Hotels Group used a tactical strategy of low budget email marketing to increase turnover at a time:

  • when the majority of its marketing budget was invested in an extensive rebranding project; and

  • when the growth in the number of visitors to Northern Ireland was struggling to keep up with the growth in...

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