Agency: A V Browne Advertising | Authors: Carmel Coyle and David Beck |
BT – BTNI makes a broadband 'connection' with the local market
EXECUTIVE SUMMARY
Broadband is all the rage, a lifestyle enabler and the talisman of BT's future success. It is a gateway to the future, offering next generation online, entertainment and voice services. In early 2006, Broadband was a technology at tipping point. If you didn't already have it, you were thinking of getting it. There was no shortage of suppliers to choose from all offering similar products with similar features. The introduction of free...