Aqua Optima - Crystal clear thinking

This Bronze Award-winning campaign for Aqua Optima water filter cartridges aimed to transform the fortunes of a brand at risk of extinction in a sharply declining market.
Agency: BJL GroupAuthors: Karen Staniland, Ian Mitchell, Thomas Hill, Mark Finnie, Trevor Lorains and Marcus Leigh

Aqua Optima – Crystal clear thinking

SINKING FAST?

Imagine you are a component brand in a small product category – a product category in which both host brands and key retailers are losing interest. Talk of delisting and even withdrawal from the market provides the context for difficult sales meetings with both partner brands and retailers. The future does not look bright.

In 2006 this was the daunting scenario for our client, Strix, whose Aqua Optima water filter cartridge was reliant...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands