Actionable consumer insights: turning environmental concerns into competitive advantage

This paper discusses how consumer insight can play a valuable role in helping companies tackle one of the key business issues of the moment: climate change.

Actionable consumer insights: turning environmental concerns into competitive advantage

Richard Atkinson2CV Research, United Kingdom

INTRODUCTION

“How did you go bankrupt? Bill asked.

“Two ways,” Mike said. “Gradually and then suddenly” Ernest Hemingway, The sun also Rises

“The transition to a low-carbon economy will bring challenges for competitiveness but also opportunities for growth.” Stern Review of Climate Change, November 2006

This paper's starting point is a simple question to readers: In five years' time do you think your or your clients' businesses will be more environmentally friendly, or not?

If the answer is “not”, you would seem to...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands