Confessions of an ad buyer
Joe Mandese
As I sit down to write this month's column, I find myself thumbing through a pile of new books about the changes taking place in the media business. While that in itself is not remarkable – I seem to receive a new book about media daily – what make this stack noteworthy are its authors. They are the heads of some of the ad industry's biggest and most influential media shops – Optimedia's Antony Young, Mediaedge:cia's Jim Taylor and Carat's David Verklin – and they are writing about the impact that digital media...