Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study

While the de-marketing of smoking among teenagers has received wide attention in the literature, few have examined the issue of whether messages should be uniform across cultures.
  

Teenagers' response to self- and other-directed anti-smoking messages: a cross-cultural study

Chip MillerDrake University

Bram FoubertMaastricht University

James ReardonUniversity of Northern Colorado

Irena VidaUniversity of Ljubljana

INTRODUCTION

The costs of smoking in terms of health degradation, falling productivity and increased stress on healthcare systems are widely acknowledged (Barnum 1994; Andrews et al.2004). Globally, more than 1.2 billion people aged 15 and over are daily smokers. Based on current trends, around 50% of all lifetime tobacco users will die from smoking-related diseases (GTRN 2006). Not surprisingly, Petty and Cacioppo (1996) assert that smoking...

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