Russia: new laws = even higher media inflation

As if the break-neck growth of Russian TV advertising, and the dominance of sales houses were not enough to cope with, a new law limiting commercial minutage to 15% per hour in 2008 has just been passed.

Russia: new laws = even higher media inflation

Glyn Harper

Since the last time Admap readers were brought up to date with the ever-changing, fast-growing and increasingly significant Russian media market (1) things have been changing and evolving at break-neck speed, even by Russian standards. Some things remain the same . . . economic and marketing investment growth continues at world-beating levels, making Russia one of the most significant media hotspots in the world (see Figure 1). TV continues to dominate the media scene, through an unbeatable combination of low cost per thousand and high national...

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