Construction of identity in a global and commercialized media landscape - with children’s use of websites as an example

Birgitte Tufte

This article discusses how 'tweens' (children up to age 14) develop their personalities, attitudes and socialisation as they grow in to becoming teenagers.
  

Construction of identity in a global and commercialized media landscape – with children's use of websites as an example

Birgitte TufteCopenhagen Business School

The Consumer society is also the society of learning to consume, of social training in consumption. That is to say, there is a new and specific mode of socialization related to the emergence of new productive forces and the monopoly restructuring of a high-productivity economic system (Baudrillard 1999:81)

... scholars should begin looking closely at the new forms of interactive advertising, marketing and sales that are developing so swiftly in the digital media.......

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