Children's influence upon family purchase decision making
Flemming Hansen,Jens Carsten Nielsen and Pernille ChristansenCopenhagen Business School
1. RESEARCH PROBLEM
The research project aims at collecting and structuring all relevant and available information published about children's own decision making and influence on parental decision making concerned with the choice and purchasing of consumer goods. Whether it is goods purchased for the consumption or use of the child/children or it is goods consumed or used by the parents or the entire family unit.
The research will focus on the influential behaviour and attitudes held...