ESOMAR WM3 Conference 2006

Andrew Green

Andrew Green, ZenithOptimedia, reported for WARC direct from ESOMAR's WM3 Multi-Media Measurement Conference, Shanghai, 4-7 June 2006.

ESOMAR WM3 Conference 2006

Andrew Green

DAY 1: PROJECT APOLLO AND OTHER STORIES

Project Apollo Unveiled

This afternoon the first public presentation of results from the US Apollo single-source panel's pilot project were presented by Linda Dupree from Arbitron and Bernhard Glock of Procter & Gamble.

This project, the first in the world to measure both consumer purchasing and detailed media consumption from the same group of people on a continuous basis has attracted significant investment from a number of heavyweight US advertisers including Procter & Gamble, Pfizer, Unilever, SC Johnson, Pepsi and Kraft.

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