Measuring the rise and fall of newspaper innovations

Newspapers have been looking to diversify their output in a variety of ways, including everything from tabloid conversion to internet feeds, blogs, podcasts and distributing free CDs, games and DVDs.

Measuring the rise and fall of newspaper innovations

Piet BakkerAmsterdam School of Communications Research (ASCoR)

Matthijs Van DuijvenbodeTelegraaf Media Group

Newspapers launch and improve web sites, dress them up with internet feeds, podcasts, paid premium offers, clubs, blogs, readers' photographs, community or citizen journalism features, and movie clips.

Traditional newspapers are always innovating. They add magazines and sections, convert to compact formats, introduce new designs, offer different subscription models, launch free products, or try to boost circulation and revenue by distributing books, CDs, games, and DVDs.

Some newspapers become wine merchants, conference organisers, and travel agents. Many innovations...

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