Westpac - Online saver
Category:Agency:Advertiser: | New Product or Service IntroductionSaatchi & SaatchiWestpac |
SUMMARY
In May 2005 Westpac realised it needed to revitalize its savings product. A task which is easier said than done. Launching a new product to market is difficult at the best of times. It's even more of a challenge in a fiercely competitive and cluttered market.
The team at Saatchi & Saatchi knew they needed to develop a compelling and differentiated position that would force reappraisal – one that was based on an emotional, rather than functional edge – one that challenged the...