Nivea (Beiersdorf) - Put Your Lips on the Line
Category:Agency:Advertiser: | Small Budget TBWA\WHYBIN and OMD Nivea (Beiersdorf) |
SUMMARY
A smart campaign which moved Beiersdorf's NIVEA Lip Care brand from third place to number one in just six months has won gold for TBWA\WHYBIN and OMD in the Small Budget category. Such a fantastic result was achieved because the agencies had great consumer insights, and were able to translate these into a precise, involving and uncompromising advertising and media strategy. These results were delivered for well under $100,000:
Without any other promotional activity other than that contained...