Goodman Fielder - The Bread in the Brown Paper Bag is back
Category:Agency:Advertiser: | New Product or Service Introduction Publicis Mojo Goodman Fielder |
SUMMARY
By embracing what was really important to consumers, the team at Publicis Mojo broke the barriers for Goodman Fielder when it launched its new bread variant MacKenzie High Country Bread. This outstanding campaign exceeded annual sales figures in just nine months and brought bakery buyers back to the bread aisles. This is a great commercial result for Goodman Fielder's bread business.
MARKETING CHALLENGE
Life is tough in the supermarket bread aisles. Due to...