Telecom New Zealand - Rubbish Film Festival
Category:Agency:Advertiser: | New Product or Service Introduction Saatchi & Saatchi Telecom New Zealand |
SUMMARY
By creating the first online mobile film festival Saatchi & Saatchi made a breakthrough for Telecom New Zealand with the target market for its new video messaging product. The Rubbish Film Festival connected Telecom with the youth market in a way that was exceptional for this brand.
By encouraging Telecom to embark on this campaign, the team at Saatchi & Saatchi created a campaign which truly engaged the consumer and delivered outstanding results in a highly...