Clutter, clutter on the screen - is this the way it’s always been?

Stephen White and Charles Dawson

Stephen White, chairman of EMM International, and media consultant Charles Dawson explore the rising tide of media clutter on TV stations in Europe.

Clutter, clutter on the screen – is this the way it's always been?

Stephen White and Charles Dawson

Ask Silvio Berlusconi where advertising clutter comes from. If his memory gets hazy, remind him about his motorcycle days.

Long before his expansion into the politics racket, Signor Berlusconi established himself as the capo di tutti capiof Italian TV. Back in the 1980s, advertisers were complaining that the dead hand of RAI, Italy's then monopoly state network broadcaster, was restricting their access to the airwaves. The young Berlusconi spotted an opportunity, and invested much of his newly minted...

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