Extrinsic Cue of Warranty by Selling through a Reputable Website

Huei-Chen Hsu, Chi-Shiun Lai and Cheng-Hsui Chen

This research aims to investigate the interactive effects of website reputation, manufacturer brand, on electronic commerce.

Extrinsic Cue of Warranty by Selling through a Reputable Website

Huei-Chen HsuNational Yunlin University of Science and TechnologyChi-Shiun LaiNational Yunlin University of Science and TechnologyCheng-Hsui ChenNational Yunlin University of Science and Technology

INTRODUCTION

Online shopping, a form of virtual operation on the internet has shown the potential to grow from a small to a major portion of the global commerce. Over 11 percent of the world's population now has access to the internet, with the number of users worldwide reaching 719 million by December 2003; this is an...

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