Betting on RSS

This article describes RSS (Really Simple Syndication). RSS delivers dynamic information online, and enables internet users to specify information they are interested in, and subscribe to 'feeds' that deliver this information automatically.

Betting on RSS

Amy Syracuse

Some experts say the trouble with Really Simple Syndication (RSS), the XML format that delivers dynamic information online, is branding. Poor public understanding of a low-level technical format — the Internet equivalent of plumbing — and the perception of a “tech geek” audience have led to sluggish adoption rates. Of course, the technology's overly techie acronym hasn't helped either.

However, advancements in hardware and software and a broader range of available content are pushing RSS and its capabilities to the forefront of Internet users' collective consciousness. “RSS is like SMTP, the protocol underlying the...

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