An empirical examination of public attitudes towards advertising in a transitional economy
Dan PetroviciKent Business School, University of Kent
Stanley PaliwodaUniversity of Strathclyde
INTRODUCTION
Significant changes in social values, mindsets and behavioural patterns have taken place in central and eastern European countries (CEECs) in the transition from a centrally planned system to a free market economy. These changes impacted ideologies and also established market distribution channels (advertisers, retailers), which underpin not only product involvement and brand experimentation (Coulter et al. 2003) but also consumer attitudes to advertising. Consumer lifestyles and attitudes to advertising are relevant in...