An empirical examination of public attitudes towards advertising in a transitional economy

This paper examines public attitudes towards advertising within the context of transition in central and eastern Europe.

An empirical examination of public attitudes towards advertising in a transitional economy

Dan PetroviciKent Business School, University of Kent

Stanley PaliwodaUniversity of Strathclyde

INTRODUCTION

Significant changes in social values, mindsets and behavioural patterns have taken place in central and eastern European countries (CEECs) in the transition from a centrally planned system to a free market economy. These changes impacted ideologies and also established market distribution channels (advertisers, retailers), which underpin not only product involvement and brand experimentation (Coulter et al. 2003) but also consumer attitudes to advertising. Consumer lifestyles and attitudes to advertising are relevant in...

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