What's the future of category management?

This paper argues that the category management initiative, as a whole, has not unfolded as was expected 15 years ago.

What's the future of category management?

Stephen P. NeedelAdvanced Simulations, LLC, United States

INTRODUCTION

The title of this session is “The Return of Category Management”. It's a good title. The title of my paper is “What's the Future of Category Management”. I had another title in mind when I first proposed this paper – “Is Category Management Dead? Or Should It Be?” In this paper, I'll try to answer these questions, telling you that the presentof category management is bleak. I'll also, by implication, tell you that the future of category management is not much better. I'll...

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