Emerging from the shadow of consumer panels – B2B challenges and best practice
Marek VaygeltFreelance consultant, United Kingdom
INTRODUCTION
Consumer research on the internet has been with us for us a decade, and arguably panel-based B2B internet research for even longer. Since the turn of the century the raising of internet consciousness driven by the innovators in the industry (e.g. Harris Interactive, Greenfield, Ciao, Bloomerce, etc.) ensured that the debate was about the relative merits of internet versus other data collection methods. This debate was held almost solely with regard to consumer research. Papers at conferences with titles...