Bottom of the pyramind – a new market for tourism
Luciana Trindade Aguiar and Haroldo da Gama TorresData Popular, Brazil
Tania LimeiraFundaÇão Getúlio Vargas, Brazil
PREFACE
Low income consumers, the largest and fastest growing market, are the new frontier for the corporate world. This paper shows that low income Brazilian families spent 1.8 billion US dollars on travel in 2005. Most low income tourists travel by bus and take their trips with family or friends. Travel packages are organized by someone in the neighborhood acting as informal organizing agents who are unaware of the universe of...