Integration, separation or a turn to extremism? Researching a misunderstood minority in modern, secular Britain

This paper describes a quantitative study of British Muslims conducted on behalf of Channel 4 Dispatches in March 2006, the first large scale survey of Muslim opinion conducted exclusively amongst British Muslims.

Integration, separation or a turn to extremism? Researching a misunderstood minority in modern secular Britain

Rezina Chowdhury and Darren YaxleyGfK NOP

ACKNOWLEDGEMENTS

The authors would like to thank Mike Cooke, Nick Moon, Corrine Moy and Alison Palmer of GfK NOP, Monique Tollgard of Juniper Communications and Mark Roberts of Channel 4 Television for their helpful comments and guidance when we were writing this paper.

PREFACE

This paper describes a quantitative study of British Muslims conducted on behalf of Channel 4 Dispatches in March 2006. This was the first large scale survey of Muslim opinion conducted exclusively...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands