Convergence? Try frag-vergence

For years there has been talk of convergence flying around the MR industry, and this has extended to institutions such as the BBC, which is trying to focus on multi-platform content creation that brings together different kinds of creativity.

Convergence? Try frag-vergence

Sam SmithBBC

WHAT THIS PAPER IS ALL ABOUT

For years there has been talk of convergence flying around the industry. There is a lot of talk about it at the BBC too. Mark Thompson (Director General of the BBC) in his speech to BBC staff on, “Delivering our Creative Future” (2006) said, “We need a BBC ready for digital, for 360 degree multi-platform content creation, which brings different kinds of creativity together – in technology as well as content – to deliver what we need in this converging world.”

In this paper I will show that...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands