Convergence? Try frag-vergence
Sam SmithBBC
WHAT THIS PAPER IS ALL ABOUT
For years there has been talk of convergence flying around the industry. There is a lot of talk about it at the BBC too. Mark Thompson (Director General of the BBC) in his speech to BBC staff on, “Delivering our Creative Future” (2006) said, “We need a BBC ready for digital, for 360 degree multi-platform content creation, which brings different kinds of creativity together – in technology as well as content – to deliver what we need in this converging world.”
In this paper I will show that...