A New constellation is emerging the sign of confidence
Ann Margreth Hellberg and Christina SternerMölnlycke Health Care, Sweden
INTRODUCTION
This paper aims to share the process behind the work of building a new brand identity on the client side, how we worked, what we researched and why, and not least how it is helping us to live our brand. Within business-to-business industries, such as the medical device industry, it is very common that companies actually pay attention to building a strong brand and this is a story about a strong brand.
The paper will tell the story...